Midea Group Beverage Machine
2012
Midea, a Fortune 500 Company, started a new line of products for the global market and Frozen carried out all the development. From market research to ergonomic studies through to interface design, Frozen has created many proposals that were carefully analyzed but he Midea management and compared against some of the most famous design studios in Asia. Frozen's proposal was deemed to be the most thorough and it has become the new benchmark for design quality at Midea small domestic appliances development studio.
Bompani Group Research project
2005
What will the future of domestic appliances be like? How should we improve our products through a better manufacturing? What kind of products will our future users want to have in their homes? The Bompani Group asked themselves these questions and asked Frozen to find the appropriate solutions: the results were three different lines of products, culminated with a very innovative cooktop presented at the Milano Salone 2005. Frozen's innovation process has allowed the company to look into the future and to create its own with products that are relevant to the consumers, have higher margins through better manufacturing processes and increase the Brand relevance in the marketplace.
